Yext research reveals some very interesting facts about how customers gather brand information online:
➡️ 45% of customers now use and trust AI tools to gather brand information, while
➡️ 51% rely on social media platforms, and
➡️ 28% turn to voice assistants.
Gen Z’s got their shopping radar set to social media
➡️ 67% use it to discover products and services. And here’s the kicker:
➡️ 81% only trust brands that keep their social profiles buzzing.
Notably, 64% still begin their search with traditional search engines, but on average, consumers utilize three different tools or channels during their search process.
This diversification underscores the importance for brands to maintain a robust and accurate digital presence across multiple platforms to meet evolving consumer preferences.
To the full article:
https://www.yext.com/blog/2024/10/9-stats-you-need-to-know-digital-presence-customer-journey