Roni Calvo Bar Oz

Roni Calvo Bar Oz

An online marketer and SEO expert specializing in leveraging search and AI engines to grow businesses.

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Roni Calvo Bar Oz
Roni Calvo Bar Oz
12 Feb. 2025

Confused about which AI tool to use? 

Here's a quick guide to the top models:


Claude

  • Excels in providing insightful, nuanced responses.
  • Great for complex queries and analytical tasks.
  • Offers a generous free tier and a paid option for more advanced features.


Gemini

  • Google's AI powerhouse. Seamlessly integrates with Google services, making it ideal for users already in the Google ecosystem. Standout feature: impressive image and video generation capabilities. Soon, it'll be able to create entire videos from prompts.


ChatGPT

  • The most well-known option. Boasts a wide range of capabilities and the best Live Mode for real-time interactions. Constantly evolving with new features and improvements.

DeepSeek

  • A strong, free alternative with excellent reasoning abilities. Worth exploring if you're looking for a no-cost option that can handle complex tasks.

Grok

  • Tailored for X (formerly Twitter) users.
  • Offers a unique, sometimes irreverent personality.
  • Still in development but showing promise.

All these models offer paid tiers (typically around $20/month) that unlock more advanced features, increased capacity, and access to newer model versions.

Your best bet?

Test each to see which aligns with your needs!

 

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Roni Calvo Bar Oz
Roni Calvo Bar Oz
10 Feb. 2025

Wondering if your business should be on Claude?

Look at this data!

The top titles and tasks show exactly who is using Claude and what they need help with

If your business serves any of the below titles (developers, writers, educators, analysts and others) this might be your next big opportunity!

Is your audience here?
If so, it’s time to make sure they find you. 

Source: theverge.com
     

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Roni Calvo Bar Oz
Roni Calvo Bar Oz
26 Jan. 2025

💡 AI Answers: The New Featured Snippets?

Google’s John Mueller compares the current debate around AI overview results to the early days of featured snippets.
He believes user expectations will evolve, and while AI-driven answers may frustrate some sites, they also open doors for new optimization opportunities.

Here are the exact words by Muller:

I just want to say that all of these discussions we had, I don’t know what was it like 5 or 10 years ago? Featured snippets. It’s basically the same thing, right?

It’s like this is very visible on top and it’s like, ‘I hate it.’ And then a year later, everyone’s like, oh, how do I get in and how do I optimize for it? How do I appear more visibly?

And my feeling is… without kind of any big crystal ball, is that this is something that is going to evolve in a similar direction and I think user expectations definitely change. I think AI type answers make sense for a lot of queries and that’s going to be frustrating for some sites that focus on those queries, kind of like with featured snippets as well. And that also provides a lot of opportunities.

I agree regarding us rushing to get panic by any new chnage in Google search results
yet I think this is a bit problematic comparison.

Why?
Featured snippets are way more prominent compared to a list of sources cited in an AI overview result where the only way to get to these sources is clicking on a tiny icon of link (see image below):


What do you think?

 


 

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Roni Calvo Bar Oz
Roni Calvo Bar Oz
21 Jan. 2025

🚀 45% turn to AI to gather brand information

Yext research reveals some very interesting facts about how customers gather brand information online: 

➡️ 45% of customers now use and trust AI tools to gather brand information, while 
➡️ 51% rely on social media platforms, and 
➡️ 28% turn to voice assistants

Gen Z’s got their shopping radar set to social media
➡️ 67% use it to discover products and services. And here’s the kicker: 
➡️ 81% only trust brands that keep their social profiles buzzing. 

Notably, 64% still begin their search with traditional search engines, but on average, consumers utilize three different tools or channels during their search process.

This diversification underscores the importance for brands to maintain a robust and accurate digital presence across multiple platforms to meet evolving consumer preferences.

To the full article:
https://www.yext.com/blog/2024/10/9-stats-you-need-to-know-digital-presence-customer-journey

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