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Roni Calvo Bar Oz
Roni Calvo Bar Oz
26 Jan. 2025

šŸ’” AI Answers: The New Featured Snippets?

Googleā€™s John Mueller compares the current debate around AI overview results to the early days of featured snippets.
He believes user expectations will evolve, and while AI-driven answers may frustrate some sites, they also open doors for new optimization opportunities.

Here are the exact words by Muller:

I just want to say that all of these discussions we had, I donā€™t know what was it like 5 or 10 years ago? Featured snippets. Itā€™s basically the same thing, right?

Itā€™s like this is very visible on top and itā€™s like, ā€˜I hate it.ā€™ And then a year later, everyoneā€™s like, oh, how do I get in and how do I optimize for it? How do I appear more visibly?

And my feeling isā€¦ without kind of any big crystal ball, is that this is something that is going to evolve in a similar direction and I think user expectations definitely change. I think AI type answers make sense for a lot of queries and thatā€™s going to be frustrating for some sites that focus on those queries, kind of like with featured snippets as well. And that also provides a lot of opportunities.

I agree regarding us rushing to get panic by any new chnage in Google search results
yet I think this is a bit problematic comparison.

Why?
Featured snippets are way more prominent compared to a list of sources cited in an AI overview result where the only way to get to these sources is clicking on a tiny icon of link (see image below):


What do you think?

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Roni Calvo Bar Oz
Roni Calvo Bar Oz
21 Jan. 2025

šŸš€ 45% turn to AI to gather brand information

Yext research reveals some very interesting facts about how customers gather brand information online:Ā 

āž”ļø 45% of customers now use and trust AI tools to gather brand information, whileĀ 
āž”ļø 51% rely on social media platforms, andĀ 
āž”ļø 28% turn to voice assistants.Ā 

Gen Zā€™s got their shopping radar set to social media
āž”ļø 67% use it to discover products and services. And hereā€™s the kicker:Ā 
āž”ļø 81% only trust brands that keep their social profiles buzzing.Ā 

Notably, 64% still begin their search with traditional search engines, but on average, consumers utilize three different tools or channels during their search process.

This diversification underscores the importance for brands to maintain a robust and accurate digital presence across multiple platforms to meet evolving consumer preferences.

To the full article:
https://www.yext.com/blog/2024/10/9-stats-you-need-to-know-digital-presence-customer-journey

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