A new study from BluePaperclip (yes, that’s a real company name, not a lost Word doc) says businesses using AI-powered CRM automation are closing deals 31% faster than those still stuck in the 2010s.
That’s a big number for a tiny shift-automating those "just checking in" emails and nudges is apparently paying off.
🧠 What BluePaperclip Is Saying
“CRM automation is not only saving time-it’s reducing human error, increasing follow-up consistency, and ultimately speeding up the sales pipeline.”
Translation? The bots don’t forget to email Susan on Thursday. You do.
🤫 Let’s Share a Secret With You: What BluePaperclip Is All About
BluePaperclip isn’t just handing out stats for fun. They’re a HubSpot-specialist CRM consultancy that helps teams turn their chaotic sales processes into clean, automated machines. Their business?
Helping your business sell more by automating the stuff your reps forget (or avoid).
So yes, this study is also a pitch.
A clever one.
They're showing what’s possible when HubSpot is set up to work like an actual revenue engine-using the same tools most teams already have, but barely scratch the surface of.
It’s a win for them, a nudge for HubSpot users, and a reality check for anyone still treating their CRM like a fancy spreadsheet.
⚙️ What That Means (In Human Words)
This is the AI version of hiring a super-organised sales assistant who never sleeps and never double-books.
Instead of reps wasting hours digging through spreadsheets or ghosting hot leads, AI tools:
-
Log every conversation
-
Suggest next steps
-
Auto-send follow-ups
-
Even predict which leads are likely to close
Basically, it's like your CRM drank a protein shake and went full productivity beast mode.
📊 Who’s Using This?
According to the study:
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Mid-size businesses saw the biggest gains (fewer layers, faster adoption)
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Teams using tools like HubSpot AI, Salesforce Einstein, or Zoho Zia were ahead of the curve
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Manual CRM users… were still manually updating CRMs
🆚 Old Way vs AI-Powered CRM
|
Feature |
Old CRM Way |
AI-Powered CRM |
|
Follow-ups |
Manual (and forgotten) |
Automated, personalised |
|
Lead scoring |
Gut feeling |
Predictive AI models |
|
Notes & updates |
Endless typing |
Auto-summarised from calls |
|
Speed to close |
🐢 |
🚀 (31% faster) |
|
Sales rep sanity level |
Questionable |
Slightly better |
🧊 Frozen Light Team Perspective
Let’s not pretend anyone loves their CRM. But AI isn't here to make it cuter. It's here to make it actually useful.
BluePaperclip didn’t just release a stat-they dropped a case for why most teams are underusing the tools they already have. This isn’t about inventing something new. It’s about finally setting up your CRM to do the job it was supposed to do.
And if your team is still using spreadsheets to track leads?
Don’t worry, there’s probably a BluePaperclip for you too.
Backed up? Fun times ahead. 📎🤖
