While AI Overviews may lead to a reduction in organic traffic, the conversion rates are significantly higher for the traffic that does come through. The targeted nature of AI-generated content means that visitors are more likely to be in a buying mindset and ready to engage with your product or service.
Ultimately, it's not about the quantity of visitors, but the quality and intent of the traffic that AI Overviews bring-leading to better outcomes for your business.
How to get cited on AI Overview results?
1. Convert Your Keyword List into "How", "Who", "When" and "What" Questions
AI Overviews love direct, clear questions. By reformatting your keywords into commonly asked questions, you align your content with what users and AI engines are actively searching for. This increases the likelihood of your content appearing in AI-generated summaries.
2. Identify the Long-Tail Keywords Your Competitors Are Ranking For in AI Overviews
Look at the long-tail keywords that your competitors are ranking for in AI Overviews. These long-tail queries often provide high search intent with low competition and can bring targeted traffic to your site.
3. Focus on Less Competitive Keywords with Informational Search Intent
Choose keywords that are less competitive but still highly relevant. Informational keywords are the best fit for AI Overviews, as they are often used to answer specific questions and provide value to users. This will increase your chances of appearing in AI Overviews.
4. Look for Keywords that Appear in Both AI Overviews and Featured Snippets
Focus on terms that show up not only in AI Overviews but also in Google’s featured snippets. These keywords are in high demand and present an opportunity to increase visibility across multiple platforms.
5. Strengthen Your Presence Beyond Your Website – On Social Media, Review Sites, and More
AI engines are not just scanning your website; they also consider your presence on social media, review sites, and other digital platforms. Enhance your external presence to increase your chances of ranking in AI Overviews and engaging with a wider audience.
