Catharina Doria is a social activist and marketer who decided her new mission is AI ethics.
She brings her deep belief in equality, privacy protection, and transparency into the AI world -
and she's doing it in a way that actually gets people to care.
What makes Catharina spotlight-worthy?
She takes complicated things we all feel strongly about -
and simply asks: “AI or not?”
That’s her power.
She makes it simple. Straightforward.
And by doing that, she educates, shares her perspective, and shows what she believes the ethical thing to do is.
It’s fun. It grabs attention. It’s engaging.
Did we mention she’s a marketer?
Not just any marketer - a strategic one.
And it shows.
She knows how to create content that connects - in a way that’s clear,direct, and actually makes people want to listen.
What made her most spotlight-worthy for us?
It wasn’t one post. It was the combination of style, reach, and intent.
She’s doing this so more people know what’s going on.
We quote:
“My mission is to challenge the illusion of neutrality in tech, build AI literacy for the public, and make ethics impossible to ignore in conversations about innovation.”
We loved that.
We think she’s doing exactly that - in her own way using her own beliefs and values.
[source: Catharina's instagram]
Who benefits from Catharina's content?
Everyday people - regardless of who you are or what you use AI for.
If you want someone to let you know when there are changes in policies,
terms and conditions, or new features that could harm your privacy
or save your information without you noticing -
she’s the person to follow.
All in all, if you want an indicator for what red flags to think about
when it comes to AI and LLM misuse that could impact you -
Catharina’s got your back.
A bit of background
At just 16, she built a viral app in Brazil that mapped street harassment.
It sparked national dialogue and set the tone for her career.
She’s now spoken at COP21, global AI forums, and summits across Europe and Latin America.
Named one of the 100 Brilliant Women in AI Ethics, she blends activism, storytelling, and tech.
Today, she runs her own platform, consults with companies on responsible AI, and is developing her first book on ethical tech.
Sharing Catharina’s Work - and Some Numbers
📷 Instagram → @cahdoria 130K+ followers | Visual storytelling meets AI literacy
🔗 LinkedIn → Catharina Doria
30K+ followers | Ethics, strategy, and sharp takes
🌐 Website → catha.notion.site Home base for her projects, speaking, and upcoming book
Frozen Light Team Perspective
Catharina is the kind of voice that speaks from the heart.
She truly believes in what she says - and in the good she’s trying to bring into the world.
She believes her mission is to protect people. And you can feel it.
What we love most about her?
She’s a real marketer.
How do we know?
Because marketing magic happens when someone takes something complicated and scary -
and finds the most straightforward, human message to get people to listen and connect with.
That’s exactly what she does.
With the simplest question: “AI or not?”
She gets people to pause. To think. To see AI in a neutral way -
even when it’s messy, even when it’s uncomfortable.
And she gets that message through.
Not with fear. Not with shame.
Definitely not in an “I told you so” way.
She’s relatable.
Funny.
Kind.
And we’ll say it straight:
She knows how to talk to people like people.
Now - let’s be clear.
Catharina speaks her mind.
She shares how she sees the world. Pros and cons.
You might say:
“Well, that’s what every thought leader does.”
And sure - most people who take a stand believe in what they’re saying.
But AI ethics is different.
We’re not experts. Most of us never read the fine print.
We rely on voices like hers to help us see the risks.
So when someone speaks in clear right-or-wrong terms - with no in-between -
you have to remember: that’s their view.
From there, it’s on you to check for yourself:
Does this fit what I need to achieve?
We watched her content.
And there were things we didn’t fully agree with.
In some cases, avoiding certain features completely might go against what you’re trying to do.
We believe that in those cases, a more balanced approach makes more sense -
like asking:
What information is being shared?
What value might I gain from sharing it?
But that doesn’t make her wrong.
It just makes her honest - and human.
And that’s why we respect her.
Because in the end, she’s offering an opinion.
And it’s on us to know what’s right for us.
Frozen Thanks
Thank you, Catharina, for sharing your light,
for your passion to the mission -
and yes, for making us laugh.
AI can be that too.
And we’re glad we found you online.
We’re definitely going to follow -
and keep enjoying your content, your voice, and everything you have to say.
