With AI Overviews taking over the top of Google’s results, the game is clearly changing.
For users, it's no longer just about finding information, it’s about being served information.
And that’s a different experience entirely.
Sites that used to get steady organic traffic? Many are seeing real drops.
And if in the past you could consciously skip over the ads, now it’s getting trickier.
The sponsored content is baked into the “answer,” and suddenly, search feels less like a choice and more like a script.
That said, I don’t think this is the final version of anything. Google is still testing, tweaking, evolving.
And so should we.
We’ll need to observe how users behave in this new environment.
We’ll need to rethink how we drive traffic, how we build trust, and how we align our content with real business goals, even when the rules are shifting.
Organic visibility isn’t gone. But it is changing.
And if we want to stay in the game, we’ll need to play smarter.
