Base44 Joins Wix in $80M Deal - But This Is Bigger Than No-Code

Wix has acquired Base44 - a fast-growing AI startup that lets users build apps using natural language - for approximately $80 million, plus potential earn-out bonuses through 2029.

Base44 built its name as a pioneer in vibe coding: no code, no drag-and-drop - just plain English to describe what you want, and AI does the rest. Wix says the acquisition is part of its long-term vision to evolve from a website builder into a conversational software platform.

🔹 What the Company Is Saying

Wix CEO Avishai Abrahami:

“This acquisition marks a pivotal milestone in Wix’s commitment to transforming creation online... Maor’s exceptional talent and innovative mindset will reinforce Wix’s mission to push the boundaries of AI-driven creation.”

Base44 CEO Maor Shlomo:

“Our market has the potential to replace entire software categories… Wix’s DNA - its customer obsession, innovation, and speed - perfectly aligns with ours.”

🔹 What That Means (In Human Words)

🔹 Let’s Connect the Dots

Wix is known for websites.

Click here. Drag that. Choose a template.
That’s been the game for years.

But here’s the truth:
there’s a new way to build - and Base44 is where it’s happening.

This isn’t about templates anymore.
It’s about telling the software what you want - and having it build it for you.

That’s the shift.
And that’s why Wix made the move.

They didn’t just buy a team.
They bought the next generation of builders.
The ones who don’t want to spend hours learning design.
They want to type what they mean - and watch it happen.

Base44 is what the cool kids are using.
It’s fast. It’s smart. And it makes website building feel like messaging a friend.

Wix knows it.
And now, they own it.

That’s kind of a strategy.
That’s also survival.

🔹 Bottom Line: What’s Included

• Deal Size: $80M upfront, plus performance earn-outs through 2029

• Ownership: Base44 joins Wix but operates as a separate brand

• Availability: No public launch date changes announced

• Financials: No material impact on Wix 2025 revenue, but includes a $25M employee retention plan

• Target Users: Founders, marketers, and teams who want to build products or internal tools without writing code
  
  

❄️ Stop the AI Cult – Using the Power of FrozenLight Perspective

This is a great acquisition.
And honestly? What better home could Base44 ask for than Wix - one of the biggest names in DIY website building.

And for Wix?
This is a head-first dive into the future - straight into the world of the new, smart, fast-moving creators.
The ones who don’t open dev tools…
They open prompts.
They vibe their way into apps.

We believe this one’s a match made in heaven.
Old-school meets next-gen.
Click meets speak.
Two companies that don’t just fit -they belong together.

But from here?
Whether this turns into something great really depends on the teams - and the space they give each other to do what they do best.

In his email to Base44 users, CEO Maor Shlomo made it sound simple and promising:

“So what should you expect to change? Not much, really. Just better support, faster product velocity, and more B2B features. If we were able to get this far bootstrapped, I'm incredibly excited to see our new pace now that we have all the resources in place. I'll share a post about our product roadmap in the next few days.”

And with performance-based earn-outs running through 2029, that plan seems real:
Give Base44 the resources, keep the roadmap, and let it scale.

If Wix sticks to that? This will be a good thing.
If not? Well - there are plenty of ways it could go sideways.

In the bigger picture, this deal is part of a pattern we’ve been calling out for a while:
Late to the game? Protect your empire. Buy something fast.

That’s not criticism - it’s observation.
And it holds true here, too.