WWDC 2025 Recap : Apparently Apple is still not in the Race

Every June, Apple’s WWDC (Worldwide Developers Conference) aims to set the tone for what’s next - not just for Apple, but for the broader tech landscape. But in 2025, it didn’t quite land that punch.

WWDC 2025 wrapped up last week, and while it delivered the usual polish and seamless design, it fell short of the bold AI moves the world was hoping for.
Instead of a groundbreaking leap, we got “Liquid Glass” and “Apple Intelligence” - slick branding for careful, incremental steps.

🔹 What Apple Is Saying

Apple says WWDC 2025 represents their “broadest design update in over a decade” - and marks “just the beginning of Apple Intelligence.”

Craig Federighi, Senior VP of Software Engineering:

“iOS 26 shines with the gorgeous new design and meaningful improvements to the features users rely on every day, making iPhone even more helpful.”

Alan Dye, VP of Human Interface Design:

“Liquid Glass is crafted by rethinking the fundamental elements... It’s content-focused, context-aware, and more responsive than ever.”

The message was clear: Apple is evolving - but still staying Apple.

🔹 What That Means (In Human Words)

Let’s break it down feature-by-feature - what you gain from it, and how it works:

🔹 Connecting the Dots

To connect the dots in a balanced, neutral way - a friendly reminder is needed:

Do you remember what Apple is all about?

🍎 Apple’s Core Purpose

“To create products that enrich people’s lives.”

This is how Apple defines itself - not through specs or speeds, but through seamless, human-focused experiences.

🎯 Apple’s Official Mission

“To bring the best user experience to customers through innovative hardware, software, and services.”

🔍 What Apple Really Stands For

• Simplicity
  Apple hides complexity. The power is there - but it feels effortless.

• Privacy
  Apple treats privacy as a right. Most intelligence features run on-device - your data doesn’t go wandering.

• Design-Led Innovation
  The product is the design. Even in new categories, the feel comes first.

• Control the Ecosystem
  Hardware + software + services = Apple’s control loop. You stay in the ecosystem - and everything “just works.”

• Empowering Creativity
  From iMovie to Genmoji, Apple builds tools that let anyone create - without needing to be technical.

Before we jump to conclusions about what was missing, let’s ask:

Did Apple lose its way - or maybe, just maybe, is it still doing exactly what it set out to do?

Let’s take a closer look:

Each one aligns with Apple’s promise:
User experience. Innovation. Integration.


source: Reddit

Now that we’ve looked at the map - we can talk about where it may or may not be leading.

🔹 Bottom Line: When Is This Rolling Out?

Requirements:

• Apple Intelligence is only available on iPhone 15 Pro or newer, and M1+ devices.

• Some features will launch only in the U.S. at first.

❄️ Stop the AI cult -  FrozenLight Perspective 

WWDC did not stand for outstanding innovation - we can all agree on that.

Why? Because what we expect these days from a technology company, and what we’ve gotten used to when we throw the word AI into the conversation, didn’t quite match the messages coming out of WWDC.

Liquid Glass is clean.
Apple Intelligence is careful.
But the real story is how small these upgrades feel compared to what the rest of the AI world is doing.
No real-time co-pilot. No open system. And Siri’s still whispering from the corner.

But is that really saying something about Apple - or about how much the world of tech has changed, and how much we now expect?

If we push a little further and take a closer look, we have to admit something about the times we’re in:
We tend to focus more on what hasn’t launched yet, on what’s broken, or what doesn’t work from the start.
And then we all pile on, making jokes about it - like the six-fingered hands in AI-generated images that somehow still get laughs.

But when we remind ourselves what Apple actually stands for -
Suddenly, everything about WWDC aligns with their purpose.
It blends in. The experience is upgraded.
And in their own way, Apple is still setting the standard for what a good experience should look and feel like.

Did Apple choose to wait, watch, and learn - and only then make it their own?
Maybe.
To the untrained eye, it might look like they’re falling behind.
We don’t know.

But we do know this:
We’re right there with you in saying -
We expected more from you, Apple.

And honestly, we kind of wish you’d join the race - because when Apple pushes, it pushes everyone else too.

That means more progress for everyone.