While Meta Plans to Automate Ads by 2026, Alex Cooper’s Already Doing It🏋️

While Meta plans to fully automate its advertising processes by 2026, creative strategist Alex Cooper is already leveraging AI for ad creation today.

In our recent article, we explored Meta's ambitious roadmap to enable brands to generate complete ad campaigns - including images, videos, and text - using AI by simply supplying a product image and budget.

However, innovators like Alex Cooper aren't waiting for the future-they're building it. By integrating AI tools into his creative strategy, Cooper is crafting personalized, dynamic ad content that resonates with audiences now.

🔦 Spotlighting: Alex Cooper

🎯 Founder of AdCrate
💡 Creative lead behind thousands of ad campaigns
🚣 Motto? “Your partner for ugly ads.” (Yep - you read that right.)
👤 Alex's LinkedIn

In a recent video, Alex teamed up with Jimmy Slagle to show the real-world system they’ve built to automate ad creation and optimisation - right now. They’re not just playing with prompts.
They’re replacing the job of a full strategy team with tools that actually deliver.

🎥 Watch the full video breakdown

🔧 What They’re Using (and Why It Works)

Here’s what their stack looks like today:

• 🧠 Gigabrain – Mines Reddit and YouTube comments to pull real customer language

• 📚 Deep Research (OpenAI) – Long-form, structured AI analysis across 20+ sources

• ✍️ Claude (Anthropic) – Writes Facebook headlines and ad scripts (80% done, then tweaked)

• 🎮 Google AI Studio + Gemini – Analyses video ads frame-by-frame for hidden patterns

• 🧩 Poppy – Builds drag-and-drop workflows to reuse content and share prompts

• 🔸 Gumloop – Automates entire workflows across apps, data scraping, and campaign briefs

It’s not polished. It’s not pretty. But it works.
And for teams building fast? That matters.

💵 Bottom Line: How Much Will It Cost?

💰 Total Estimated Monthly Cost: ~$417
(Some tools may offer free versions or trials, but this reflects a realistic working setup.)

🏋️ Frozen Light Team Perspective

We didn’t promise you a party - just real options.
And this stack? It’s real. It’s live. It’s already shipping results.

But it’s also a bit messy. It takes patching. It takes effort.
Still, it shows one thing clearly: you don’t have to wait for Meta to give you an answer.
You can build your own right now.

We’re spotlighting Alex to celebrate his work as we believe in showing what’s actually out there.
We know it will help you build better, smarter, faster - that’s a win.

Big thanks to Alex and Jimmy for sharing it all. Alex - thank you for the information and practical tips you share that help shine marketing lives using AI.
Keep up the good work - If either of you ever need anything from us, you know where to find us. :)