Figma has launched a major product expansion with new AI-powered tools that move it far beyond design. These tools - Figma Make, Sites, Buzz, and Draw - are meant to cover everything from prototypes to fully deployed websites, marketing assets, and illustrations. The platform now positions itself as a workspace not just for design, but for product building, branding, and publishing.
🗣️ What the Company Is Saying
Figma’s CEO, Dylan Field, shared that this shift is not about replacing human designers with AI. It's about giving them more flexibility through modular, model-driven tools. The company emphasizes that while AI is powerful, the best work still comes from humans. The goal is to support users across the entire product lifecycle, from ideation to deployment, while keeping control in the hands of the creator.
“We’re focused on augmenting creativity, not automating it. AI should help you create faster, but not remove your judgment or process.” – Dylan Field, Figma CEO
Additionally, Figma has confirmed that it will cover the cost of these AI features throughout 2024, acknowledging user hesitation around adoption and long-term value. Pricing plans beyond that are still unclear.
As part of this update, Figma introduced four major new tools that expand the platform far beyond design:
🧩 Figma Make
Write what you want, and get a working prototype.
Great for: Product managers, designers, startup teams needing a quick start.
🌐 Figma Sites
Create and launch real websites - no dev handoff needed.
Great for: Designers, marketing teams, brand leads who want to ship pages, fast.
📣 Figma Buzz
Generate branded marketing content like headlines, visuals, and posts.
Great for: Marketing and brand teams, especially in enterprise settings.
✏️ Figma Draw
A full vector illustration tool built inside Figma.
Great for: Illustrators, visual designers, or anyone tired of bouncing between tools.
Figma is no longer just a place to design.
It’s positioning itself as a place to build, launch, and communicate - all in one workflow.
🔍 What’s New in Figma’s AI Approach
Figma’s AI approach is built on three key ideas:
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Prompt-powered creation: Users can describe what they want, and Figma generates a working version.
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Modular control: AI doesn't force decisions - it builds from your intent, and you take it from there.
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Multi-model support: Figma is integrating models like Claude Sonnet 3.7, not just relying on one system.
These tools aren’t here to speed up design handoff -
they’re here to let you skip it entirely.
💬 What That Means (In Human Words)
Now you can do everything in Figma.
Not just design.
👉 Designers can turn their designs into real websites.
👉 Marketing teams can create on-brand assets without asking for help.
👉 Product managers can build working prototypes from prompts.
👉 Brand teams can keep everything consistent - from slides to sites.
No more handoffs.
No need to open five tools.
It all happens in one place.
Figma used to be where ideas started.
Now it’s where you finish them.
📊 Tool Category Snapshot
| Area | What Figma Had Before | What Figma Offers Now |
|---|---|---|
| UI/UX Design | Full design and prototyping | Same, now enhanced with AI |
| Prototyping | Static flows | AI-built, interactive from prompts |
| Illustration | Basic shapes | Figma Draw - full vector toolset |
| Website Creation | Export to dev tools | Figma Sites - live site builder |
| Marketing Assets | Manual creation | Figma Buzz - auto-generated branding |
| Deployment | External tools needed | Host and publish directly |
🔚 Bottom Line
✅ Available Now:
All four new tools are rolling out to Figma users.
💰 Cost:
You can check the most up-to-date pricing here:
https://www.figma.com/pricing/
📍 Where to use it:
Directly inside Figma - no need for external platforms.
🧊 Frozen Light Team Perspective
This is a big move.
Figma didn’t just upgrade their tools - they handed over serious power.
Now a designer can build a website.
A marketer can publish it.
A product person can prototype and launch.
And that’s the point:
This is power. And power comes with responsibility.
We’re not saying it’s too much.
We’re saying - if a fly can drive a tank… it still means it’s driving a tank.
That’s the part no one’s saying out loud.
Yes, it’s amazing that AI is making business tools more capable.
Yes, it’s great that people who never had access before now do.
But if someone doesn’t know what they don’t know -
like how to prevent a site from crashing,
or how to protect user data -
this stops being helpful and starts being risky.
Figma gave you the keys.
Now it’s their job to explain the road.
Because the power is real - and so are the consequences.
We love what they built.
We just think "go fast" also needs to come with a little "read the label."
