Google Vids, the AI-powered video tool from Google, is now available to a much wider audience - and it’s aiming straight for your internal team updates, pitches, explainers, and training videos.
You describe it. Gemini helps you write it, build it, voice it, and present it - all inside Google Workspace.
🗓️ Timeline (Because This One’s Been a Journey)
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April 9, 2024 - Google Vids is first announced at the Google Cloud Next event.
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November 7, 2024 - It rolls out in limited form to top-tier Workspace users.
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May 2025 (now) - It expands access to Business Starter, Enterprise Starter, and Nonprofit plans.
So yes - this tool was technically around last year.
But this is the first time normal paid Workspace users can actually use it without special access.
🔍 What You Can Do with Google Vids
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Prompt Gemini to help you create a script
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Auto-generate visuals, stock content, and voiceovers
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Collaborate with your team like you do in Docs or Slides
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Export clean, branded, professional-looking videos
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Do it all without opening any other app
📊 How Google Vids Stacks Up (Side-by-Side, Like We Like It)
| Tool | Use Case | AI Integration | Voiceover Support | Collaboration Features | Cost (Starting Plan) | Best For |
|---|---|---|---|---|---|---|
| Google Vids | Internal business video creation (Workspace) | Yes (Gemini) | Yes | Yes (like Docs/Slides) | Included in paid Workspace | Teams using Google Workspace |
| Canva Video | Marketing, presentations, social media content | Partial | Yes | Yes | $12.99/mo | Design-savvy teams & marketers |
| Pictory | Text-to-video for blogs, training, summaries | Yes | Yes | Limited | $19/mo | Content creators repurposing articles |
| Lumen5 | Blog-to-video with AI | Yes | Yes | Limited | $19/mo | Small businesses repurposing blogs |
| Synthesia | AI avatars for training & corporate content | Yes | Yes | No | $29/mo | Corporate training & product explainers |
🔚 Bottom Line
🟢 Available now to:
– Business Starter
– Enterprise Starter
– Nonprofit Workspace users
💰 Cost:
Included in your existing Google Workspace plan
(No extra charge for now, but AI features like voiceover may become limited or paid later)
📅 Timeline:
– Announced: April 2024
– Early rollout: November 2024
– Wider access: May 2025 (now)
📍 Where to use it:
Inside your Google Workspace - no new login or tool needed
🧊 Frozen Light Team Perspective
Vibe coding is the trend - and Google just joined the party in the only way they know how.
By turning video creation into a Workspace feature.
They’re not building tools for creators chasing likes.
They’re building tools for people who need to explain, present, train, or pitch - and who already live inside Docs and Slides.
This is not Google trying something new.
This is Google doing what they’ve always done:
Take something complex and turn it into something people can use at work.
And if they want to protect the YouTube empire, this is the move.
Bring video back to the workplace.
Make it smart. Make it AI-powered.
And make sure it runs on prompts - because that’s what this generation understands.
Google didn’t launch a video studio.
They launched the AI-powered, business-ready channel for all of us.
And it’s called Google Vids.
