Maor Shlomo is the CEO of Base44. After less than 6 months in the role and founding Base44, he led the company to an acquisition by Wix for $80 million.
Why Maor is in our Frozen Spotlight?
Because we talk a lot about solo entrepreneurs.
About building smart, fast, and lean.
Maor did it.
He’s the living proof that you can go big - without needing a big team.
We’re used to stories about long, slow builds and giant headcounts.
But Maor built a different kind of blueprint:
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Vision
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Speed
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Execution
His story shines a light on something bigger:
The conversation about what’s possible for solo entrepreneurs - or anyone building in the age of AI.
He didn’t wait for a perfect market moment.
He didn’t wait for a huge team.
He moved.
And it worked.
What Is Base44?
Base44 is part of a new wave we’re calling vibe coding - where you build full apps just by chatting.
It’s like turning a text conversation into a production-ready app. No need for dev teams, backend setup, or stitching together 10 tools. It’s all built-in.
You just describe what you want - and Base44 builds it.
This isn’t about MVPs. It’s about automation. Ready to launch. In minutes.
Why Wix Bought Base44?
Wix is the king of easy website creation. But websites aren’t enough anymore.
People want apps, automations, logic, workflows - all in one place.
Wix knew that. But they weren’t moving fast enough.
Enter Base44:
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Profitable
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Growing fast
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Already built for the AI era
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Doing what Wix wanted to do - but faster
“Wix’s DNA-customer obsession, innovation, and speed-perfectly aligns with ours.” - Maor Shlomo
This wasn’t just an acquisition. It was a shortcut.
To catch up with where AI builders are heading.
And fast builders? They’re everywhere now.
We’ve already seen Lovable, Replit, and others move in this space.
Wix didn’t want to wait. So they made a move.
🧊 Stop the AI Cult: FrozenLight Perspective
We picked to spotlight Maor because we wanted to show something we deeply believe:
That solo entrepreneurship is a thing today.
That AI can support it - and do a lot of what you simply couldn’t do before without a team.
Productivity.
Doing more with less.
These aren't just slogans anymore. They've become reality.
But one thing still stands out through time - and it always will:
You need a vision.
You have to have a need.
And you must create value.
Maor had all of that.
If he didn’t, this acquisition wouldn’t have happened.
It’s a simple truth:
The way we build may have changed,
but the base stayed the same - and it will stay that way,
with or without AI.
You still need a reason to build.
You still need to create value.
And one personal note from us -
We really liked what you did at Base44.
We’ve covered it quite a lot, and some of our experts are huge fans.
They created good things with your tool.
We hope you won’t lose your way now -
and that what you really found is scale -
a way to accelerate and provide more value inside the house of Wix.
By the way -
We totally believe that if that’s what happens,
everyone wins:
Wix, you, your fans, and the builders you started it all for.
🙌 Frozen Thanks
Thanks, Maor, for reminding us that the new rules aren’t written in code.
They’re written in action.
Frozen Light is shining our spotlight your way. ❄️
