Google just launched two new subscription plans at I/O 2025 - one is familiar, one is wild.
🔔 Google’s New AI Subscription Model
At Google I/O 2025, Google announced two new AI subscription tiers:
-
Google AI Pro: $19.99/month
-
Google AI Ultra: $249.99/month
AI Pro includes:
-
Gemini 2.5 Pro
-
Deep Research
-
Veo 2 (AI video generation)
-
Flow (filmmaking tool)
-
2TB storage
AI Ultra includes everything in Pro, plus:
-
Gemini 2.5 Pro Deep Think
-
Veo 3 with native audio
-
Project Mariner (handles up to 10 tasks at once)
-
30TB storage
-
YouTube Premium
Google is clearly building an AI suite that scales with user demands - from creative tools to multitasking agents, with storage to match.
🛠️ What That Means (In Human Words)
Confused? You should be.
Pricing packages have always thrived on confusion - that’s how enterprise software sold licenses for decades. It’s not getting better with AI.
So, to make sense of it, we broke this down from every angle we could think of:
🔁 Title-to-Title Comparison
|
Plan |
Cost |
Key Tools |
|
Google AI Pro |
$19.99/mo |
Gemini 2.5 Pro, Veo 2, Flow |
|
Google AI Ultra |
$249.99/mo |
Deep Think, Veo 3, Mariner, 30TB |
|
ChatGPT Plus |
$20/mo |
GPT-4-turbo, DALL·E, browser |
|
Claude Pro |
$20/mo |
Claude 3 Opus, long context |
|
Perplexity Pro |
$20/mo |
Real-time web, citations |
|
Meta AI (current) |
Free |
Integrated with social + messaging |
💼 Role-Based Fit
|
Role |
Best Fit Plans |
|
Marketing |
Meta AI, Gemini Pro, ChatGPT |
|
Product/Strategy |
ChatGPT, Claude, Gemini |
|
Founders |
Gemini Ultra, Perplexity |
|
Developers |
ChatGPT, Claude |
|
Researchers |
Perplexity, Claude |
📦 Vendor Ecosystem Fit
|
Vendor |
Integrated Tools |
|
|
Gmail, YouTube, Docs |
|
OpenAI |
Custom GPTs, DALL·E |
|
Anthropic |
Long inputs, deep reads |
|
Meta |
WhatsApp, Instagram |
|
Perplexity |
Real-time search + API |
🧰 Feature Access by Tier
|
Feature |
AI Pro |
AI Ultra |
|
Gemini 2.5 Pro |
✅ |
✅ |
|
Deep Think |
❌ |
✅ |
|
Veo 2 (video gen) |
✅ |
✅ |
|
Veo 3 w/ audio |
❌ |
✅ |
|
Project Mariner |
❌ |
✅ |
|
YouTube Premium |
❌ |
✅ |
|
Storage Amount |
2TB |
30TB |
🎯 Plan Goals by User Type
|
Plan |
Designed For |
Priority |
|
AI Pro |
General users, content creators |
Access to tools + storage |
|
AI Ultra |
Teams, execs, AI power users |
Delegation + automation |
🎬 Tool-Specific Capabilities
|
Tool |
What It Does |
Which Plan |
|
Veo 2 |
AI video generation (standard) |
AI Pro |
|
Veo 3 |
AI video + native audio |
AI Ultra |
|
Flow |
Filmmaking support (directing-style control) |
AI Pro & Ultra |
|
Mariner |
Multi-tasking AI agent (10 tasks at once) |
AI Ultra |
🧠 AI Personas by Plan
|
Plan |
Who You’re Hiring |
|
AI Pro |
A creative assistant |
|
AI Ultra |
A producer, researcher, and scheduler - all in one |
🧊 Frozen Verdict Matrix – Multi-Vendor Edition
|
Plan |
Usefulness 🔧 |
Fun Factor 🎉 |
Future-Proof? 🚀 |
|
Google AI Pro |
✅✅✅ |
✅✅ |
✅✅ |
|
Google AI Ultra |
✅✅ |
✅✅✅✅ |
✅✅✅✅✅ |
|
ChatGPT Plus |
✅✅✅✅ |
✅✅✅ |
✅✅✅ |
|
Claude Pro |
✅✅✅ |
✅ |
✅✅✅ |
|
Perplexity Pro |
✅✅✅ |
✅✅ |
✅✅✅ |
|
Meta AI (current) |
✅✅ |
✅✅✅✅ |
✅ |
🔍 Value by Use Case
|
Use Case |
What You Want |
Best Plan |
|
Everyday AI tasks |
Fast, reliable, smart |
ChatGPT |
|
Video generation |
Native tools & output |
Gemini Ultra |
|
Multitask assistant |
AI that juggles jobs |
Project Mariner (Ultra) |
|
Social media support |
Native social integration |
Meta AI |
|
Citation-based work |
Live data w/ sources |
Perplexity Pro |
📉 Bottom Line
Available? Yes - both AI Pro and AI Ultra are live now.
Cost? $19.99 and $249.99 per month.
❄️ Frozen Light Team Perspective
Small press release. Big confusion.
But let’s simplify.
Here’s the truth: this is all about what you need. Not what Google wants to sell.
If you’re a full-on Google shop - already living in Gmail, Docs, YouTube - this is a no-brainer. Test it. See what sticks.
If you’re not? Look at your business. Look at what stage you’re in. If you’re still figuring things out, don’t lock yourself in. There’s no prize for committing early.
And yes - we hate to say it - but you might end up in more than one LLM relationship.
Meta owns social. Some teams may need something tailored. Some will split across use cases.
So our advice? Think of this like a 1,000-piece puzzle with no picture on the box. You’re building it for your business. Not someone else’s.
Hope we helped. If not - reach out. We’ve got Frozen brains standing by.
And hey - may the light (and the force) be with you. ❄️
