Meet Matt – the AI tools guy who started it all with a simple spreadsheet.
What began as a personal list quickly turned into a resource the whole internet wanted. That spreadsheet? It’s now FutureTools.io – one of the most trusted, human-curated directories in the AI world
And Matt? He’s built a YouTube audience of over 700,000 by doing something very few people manage to pull off in the AI space:
his videos are sharp, the jokes are funny, and somehow, AI looks fun.
What makes Matt spotlight-worthy?
Matt is an AI informational guide. His job?
To provide human information on AI.
So you probably landed on his site while Googling “best AI tool for X.”
Or maybe you were just looking for a fun but practical place to understand what’s going on in the AI world - and ended up on his YouTube channel.
What started as a weekend Webflow project has turned into the go-to resource for:
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AI creators
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Solopreneurs
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Agencies
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Curious beginners
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And yes - newsletter skimmers who still haven’t clicked the “Try it” button
His videos are funny and easy to follow, using simple words.
There’s no topic Matt can’t simplify - and his sense of humour makes it all fun to watch.
Matt is the power behind FutureTools, which is a human-curated list of available AI tools he believes are worthy, valuable, and useful.
The list is curated by Matt and his team.
They review every submission, reject 75% of them - and no, they don’t tell you why you weren’t approved.
A bit about Matt Wolfe
Before AI took over, Matt was already internet-famous.
He taught WordPress and affiliate marketing (earning $40K/month at one point), ran a blog and a podcast, and knew how to make the web work for him.
Matt has always been a great marketer - charismatic with his opinions, and comfortable on camera.
What’s Matt working on now?
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FutureTools.io → Updated daily. Categorised, reviewed, ranked. All by Matt.
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YouTube & Shorts → Quick hits and deep dives on new tools and real use cases
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New Podcast Incoming → Rumour has it Matt’s bringing his insights to audio again
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Newsletter → 200K+ subscribers. One email, once a week. Every Friday. No spam.
Explore Matt’s World
🧰 Visit the tools → https://www.futuretools.io/
📺 Watch his videos → https://www.youtube.com/@mreflow
📬 Get the newsletter → https://futuretools.beehiiv.com/subscribe
💬 Follow him on X (Twitter) → https://twitter.com/mreflow
❄️ Stop the AI Cult - FrozenLight Perspective
Matt Wolfe is the kind of person we love -
because he shares human information with a neutral tone.
He’s not trying to be a guru.
He’s just dedicated to showing what’s out there - and we love that.
We know some of his methods are not conventional, like not letting you know why your solution was not approved -
but we liked the way he explains it, which feels very human to us.
We also highly appreciate the fact that he provides high-level walk-throughs:
scrolling through websites, showing you what matters -
without forcing you to click through and figure it out alone.
He tries things himself.
If there’s something you need to know, he’ll let you know.
If it’s relevant to you? Only you can decide.
We also appreciate his sense of humour - we’re definitely vibing with that.
Kudos to your editing skills!
If you’re doing it yourself - wow!
And if someone else is - we’d love the intro. Throw in a good word for us 😄
On a personal note - as we are how we are -
we have to say:
sometimes you’re rushing to get a video out.
We get it. We do the same.
The news doesn’t stop.
But there are moments we’d honestly recommend waiting a week.
We really value your take - and when you rush,
we feel like we’re missing the extra insight you would’ve given us
if you just had the time.
❄️ Frozen Thanks
Thank you, Matt, for building the ultimate
“I just need a tool for this” website.
Thank you for being a source of human words,
and definitely a human perspective in this AI conversation.
You’re one of the reasons we hope this AI revolution does go off the rails -
and becomes more about human voices, and less about AI-produced content.
Now…
Can we get a “Tools That Shouldn’t Exist” category next? 😉
